


CASE STUDY
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"Dopest trophy I've ever won." |
Rebounders have been called "glass cleaners" for years. So, Windex, the world's top glass-cleaner, crafted an award for the NBA stars that do basketball's real dirty work.
Launched during the NBA playoffs, the award started as a social media post that quickly gained traction among fans.
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The all-glass trophy - a 1:1 replica of a real Windex bottle - went to the NBA's top rebounder, Golden State's Kevon Looney, who now displays it in his home in a case along with his three championship trophies. |
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