LUCAS XAVIER SIMES
WORK RESUME LUCAS





SOCIAL MEDIA




For the 2026 FIFA World Cup, Coca-Cola wanted to take advantage of each RED CARD🥤🟥⚽, posting and offering a prize to social media followers whenever a player was sent off.

What Coke didn't expect was the sheer number of players who would be sent off. The last two World Cups saw only 4 red cards each - this World Cup ended with 15 red cards, almost twice the last two World Cups combined. 3 red cards were given in the first match alone!



AFTER REVIEW! NUMBER 10, PARAGUAY, COVER HIS MOUTH! DECISION IS RED CARD!
AFTER REVIEW! NUMBER 10, PARAGUAY, COVER HIS MOUTH! DECISION IS RED CARD!

Coke was not prepared for this many red cards so soon, immediately running out of every social media post they had prepared.

This is where I came in - acting quickly, I produced a number of animations for Coca-Cola to pad their arsenal, ready to share each time a player was red carded.

Here are some of the animations I made!








🥤🟥⚽🙌🎊



   






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